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Farmer pipelines · FPO group coordination · district mandi prices daily · KCC loan status on WhatsApp — vernacular Hindi, Marathi, Telugu.
Live APMC mandi rates pushed to farmer cohorts every morning. Vernacular Hindi/Marathi — no smartphone app required, just WhatsApp.
FPO broadcast → collective input order → consolidated MSP-procurement dispatch. Reduces per-farmer coordination overhead by 70%.
Government scheme eligibility checks, KCC loan-disbursement alerts, and PMFBY claim status — all surfaced to the farmer's WhatsApp.
Generic CRMs assume urban internet-connected buyers. Agriculture needs vernacular advisory drips to semi-literate farmers, district-wise mandi-price freshness, FPO cohort grouping of hundreds of members, and MSP-procurement compliance. Wendesk's agri overlay ships all of that from launch.
Extension officers reach 1 farmer per hour on field visits. WhatsApp-delivered vernacular advisories — pest alerts, sowing windows, fertiliser schedules — reach 500 farmers in 2 minutes. Wendesk ships Hindi advisory drips from launch (Marathi, Telugu coming soon).
Farmers sell at broker-quoted rates without knowing the APMC floor. Wendesk pulls Agmarknet data every 6 hours, narrates price vs 7-day average in Hindi, and pushes to farmer's WhatsApp before 7 AM harvest decisions.
WhatsApp broadcast groups cap at 256; spreadsheets fragment. Wendesk FPO pipelines handle 50–1,000-member cohorts: collective input orders, consolidated MSP-procurement manifests, and payment-split tracking per farmer.
MSP procurement requires lot-wise quality slips, weighbridge records, and payment vouchers — all on paper at peak. Wendesk digitises the procurement pipeline: QR-scan at mandi gate, auto-generated voucher, Razorpay payment link to farmer's UPI within 48 hrs.
Counterfeit pesticides and seeds cause 15–20% crop loss in tier-3 markets. Wendesk's input catalogue links each SKU to a manufacturer batch code; farmers scan QR on purchase for authenticity confirmation on WhatsApp.
Most agri platforms only track a single transaction. Wendesk surfaces which cohort a farmer or FPO member sits in right now, the criteria that define the boundary, and movement trends vs the prior 90-day crop cycle. Drives every advisory drip, collective input-order campaign, and government-scheme eligibility push.
6 custom objects ship out of the box for Agriculture. Add more — soil-test record, crop-insurance claim, organic certification batch, weather-alert zone — in the admin, no code.
Name · phone · village · district · taluka · land acres · crops · FPO membership · KCC account · PM-KISAN ID
Organisation name · registration number (Companies Act 8 / Cooperative) · district · total members · board officers · bank account for payment splits
Crop type · pest/disease alert · recommended action · delivery language · broadcast reach · open-count
APMC market code · commodity · variety · modal price · min/max · date · district · source (Agmarknet)
Farmer / FPO · product SKU · batch code · quantity · supplier · payment status · QR authenticity flag
FPO · commodity · weight (quintals) · quality grade · weighbridge slip · payment voucher · UPI payout status
Farmer data classified sensitive · consent at registration · DSR-ready erasure
Food-crop procurement gate · processor licence number required before dispatch
MSP lot submission · APMC weighbridge-slip digitisation · procurement reporting
Organic certificate field · batch-level traceability · expiry alerts to FPO
Agriculture ships with five pre-built WhatsApp flows — daily mandi-price push, vernacular crop advisory, FPO collective-order broadcast, KCC loan status, and MSP procurement confirmation with UPI payout link.
APMC mandi rates pulled from Agmarknet every 6 hours. District-wise price vs MSP vs 7-day average narrated in Hindi/Marathi/Telugu — pushed to farmer cohort before harvest decisions.
AI-generated pest alerts, sowing windows, and fertiliser schedules in farmer's native language. Reaches 500 farmers in 2 minutes — no field-visit bottleneck.
FPO broadcast → member responses aggregated → consolidated supplier order → payment split per farmer via Razorpay. Reduces per-farmer input cost 12–18%.
QR scan at mandi gate → Wendesk records lot weight + grade → auto-generated weighbridge slip → UPI payout link to farmer within 48 hours of MSP procurement.
PM-KISAN instalment status · PMFBY claim tracking · KCC loan disbursement alerts — all surfaced to the farmer's WhatsApp, no government portal login required.
<b>EN + HI from launch.</b> All flows ship in EN + HI. Marathi · Telugu · Bengali · Gujarati on Pro tier — critical for FPO outreach across Maharashtra, Andhra Pradesh, West Bengal, and Gujarat farming belts.
Benchmarks from agri-input dealers, FPO secretariats, and krishi-advisory platforms piloted on Wendesk V1. Your numbers may vary; these are the median across 60+ agri-sector tenant cohorts.
WhatsApp advisory drip fires in 2 minutes to full farmer cohort. No field visits needed for routine alerts.
from 8–10/day (in-person)Collective input-order grouping and MSP-lot submission digitised — replaces phone calls and Excel tracking.
from 16 hrs/procurementAgmarknet pulled every 6 hours; district-wise narrative pushed to farmers before morning market decisions.
from Next-day newspaperFPO collective orders unlock bulk-rate pricing from agri-input suppliers versus individual farmer purchase.
from Zero (retail rate)Once you grant scoped access at mcp.wendesk.com, your agent can interact with your tenant data — gated by the same 3-part permission matcher as the dashboard.
// AI agent pushing district mandi-price advisory via Wendesk MCP POST https://mcp.wendesk.com/mcp Authorization: Bearer eyJ... { "jsonrpc": "2.0", "method": "tools/call", "params": { "name": "industry.agriculture.advisories.broadcast", "arguments": { "fpoId": "fpo_cind_044", "commodity": "soybean", "districtCode": "MP-CHD", "mandiPrice": 4480, "mspPrice": 4600, "language": "hi", "advisory": "Hold 2 days — forecast ₹4,520–4,540" } } } // 200 OK — advisory broadcast queued to 2,840 farmers { "broadcastId": "bcast_agri_xK9m3P", "farmersCohort": 2840, "language": "hi", "deliveryEta": "2 minutes", "audit": "via=mcp · client=claude-desktop" }
Agri cold-chain, mandi-to-warehouse last-mile, and FPO-to-processor dispatch — shared fleet and tracking infrastructure.
KCC loan disbursement, PMFBY crop-insurance claims, and agri-NBFC farmer lending — same farmer pipeline, financial overlay.
PM-KISAN, PMFBY, and state agri-scheme delivery pipelines — government scheme eligibility, last-mile benefit disbursal, and compliance reporting.
FPO secretariats, agri-input dealers, krishi-advisory platforms — drop your phone or chat on WhatsApp. We respond in Hindi or English within 90 minutes.