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Multi-store POS sync · loyalty that reactivates · WhatsApp stock checks · footfall analytics for area managers. GST · DPDP · Legal Metrology ready.
Customers ask stock availability via WA — store-level live reply in <15 s. Loyalty points, flash offers, and restock alerts sent proactively.
Daily store-level P&L, footfall, basket-size, and shrinkage summary on WA — no log-in, no spreadsheet, 8 AM every morning.
Cycle-count schedules, variance alerts, inter-store transfer approval on WA. Shrinkage audit trail per SKU, per store, per date.
Generic CRMs don't know what a POS transaction is, can't model inter-store inventory transfers, and have no concept of footfall variance or loyalty-card dormancy. Wendesk's retail overlay speaks the language of the shop floor.
Industry baseline shrinkage across Indian brick-and-mortar is 3-5% of stock value annually. Without cycle-count schedules tied to real-time POS data, variances compound across stores. Wendesk's shrinkage audit trail cuts median variance to under 1.2%.
A 10-store chain typically runs 2-3 POS vendors (Tally at HQ, Petpooja at one store, custom Excel at the flagship). Orders, stock, and sales reports live in three silos. Wendesk ingests them all into one ledger via webhook + nightly batch.
Most tier-2 store owners count footfall on a clipboard or not at all. No footfall data means no conversion-rate visibility, no staff scheduling intelligence, no peak-hour markdown trigger. Wendesk captures footfall via door-sensor integration or manual WA entry, surfaced in the area-manager dashboard.
Indian retail chains report 60-75% of loyalty members haven't transacted in 90 days. Generic tools send bulk SMS that customers ignore. Wendesk segments by dormancy window and sends vernacular WA messages with a tailored offer — reactivation rate 18% vs 3% for SMS.
Customer buys online, returns in-store. The POS doesn't talk to the e-com platform. Returns pile up at the store counter while the online order shows shipped. Wendesk's return-routing engine reconciles the POS credit note against the gateway refund in one step.
Most retail POS systems only track transactions. Wendesk tracks loyalty members across their full lifecycle — from first visit through champion to dormant-and-reactivated — and surfaces the cohort boundary each member is crossing right now. Drives every WA offer, restock nudge, and win-back drip.
6 custom objects ship out of the box for Retail. Add more — vendor scorecard · shrinkage-incident report · staff shift · area-manager territory — in the admin, no code.
Location · zone · area-manager · Shops & Est. licence · POS vendor · footfall sensor ID
Barcode · HSN · MRP · sale-price · GST slab · stock-by-store · reorder point
Phone · store-of-registration · tier · points balance · visit count · last-visit date · WA opt-in
Store · cashier · line-items · payment method · GST · loyalty points earned · return status
Store · date · hour-bucket · entry count · exit count · conversion rate vs basket count
Source store · destination store · SKUs · quantity · reason · approver · shrinkage-audit flag
HSN auto-coded · e-invoice IRN for B2B above ₹5 Cr · GSTR-1 feed
Consent at loyalty sign-up · DSR erasure · DPDP audit log
Weights & measures audit log per SKU · calibration records per store
Consumer Protection Act 2019 · return policy records · display-price compliance
Retail ships with five pre-built WhatsApp flows — loyalty reactivation, stock-availability check, area-manager daily digest, click-and-collect order, and post-visit NPS + repeat-nudge.
Dormant members (90+ days) get a segmented WA offer — tier-matched cashback or bonus points. Reactivation rate 18% vs 3% for bulk SMS campaigns on the same cohort.
Customer sends SKU name or barcode over WA — live stock-by-store reply in under 15 seconds. Drives 12% of walk-in conversions on pilot stores.
Automated WA message per area manager: store-wise footfall, basket size, top-5 SKUs, shrinkage alert flag. No login required. Replies trigger drill-down queries.
Customer reserves via WA · picks up at counter · T+4h NPS card (1-tap rating). 4★+ triggers repeat-visit coupon. <3★ escalates to store manager with context.
<b>EN + HI from launch.</b> All flows ship in EN + HI. Marathi · Tamil · Telugu · Bengali · Gujarati on Pro tier — essential for neighbourhood-store WhatsApp reach in tier-2/3 cities.
Industry baselines from brick-and-mortar retail cohorts in the V1 codebase — supermarkets, specialty chains, wholesale-cum-retail operators across tier-1 and tier-2 India. Your numbers may vary; these are the median.
Segmented WA win-back offer vs 3% for bulk SMS. Reactivated members spend 2.4× on return visit.
from 3% (SMS only)Cycle-count schedule + variance alerts + inter-store transfer audit. Down from 3-5% industry baseline.
from 3-5% baselineEnd-of-day cross-store stock reconciliation. Automated diff against POS feed. Manual effort drops from 3+ hours.
from 3+ hoursAutomated WA digest arrives daily at 8 AM — footfall, basket size, shrinkage flag per store. Zero login.
from next-day EOD emailOnce you grant scoped access at mcp.wendesk.com, your agent can interact with your tenant data — gated by the same 3-part permission matcher as the dashboard.
// Claude calling Wendesk via MCP — transfer stock between stores POST https://mcp.wendesk.com/mcp Authorization: Bearer eyJ... { "jsonrpc": "2.0", "method": "tools/call", "params": { "name": "industry.retail.inventory.transfer", "arguments": { "skuBarcode": "8901234567890", "quantity": 24, "fromStoreId": "store_goregaon", "toStoreId": "store_andheri", "reason": "STOCK_REBALANCE" } } } // 200 OK — transfer queued + area-manager WA notification sent { "transferId": "trfr_mR9xK2", "fromStoreStock": "112 → 88 units", "toStoreStock": "14 → 38 units", "waNotified": true, "audit": "via=mcp · client=claude-desktop" }
Same SKU-variant-stock model extended to Shopify · Amazon · Flipkart · Meesho · ONDC with atomic stock decrement.
Size-colour variant matrix, QC-photo returns, and vernacular cart-recovery purpose-built for fashion retail and D2C.
Footfall analytics, walk-in capture, and loyalty workflows adapted for hotels, restaurants, and experience venues.
Store owners, chain operators, area managers — drop your phone or chat on WhatsApp. We respond within 90 minutes and connect your first POS store in one call.