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BIS hallmark gate · real-time gold-rate sync · 60-day bridal pipeline · KYC/PMLA for >₹2L · exchange valuation on WhatsApp.
MCX-linked rate broadcasts on WhatsApp by 9:30 AM. Personalised for 22K, 18K, silver, platinum. One-tap inquiry to store.
Multi-trial bookings, custom design approvals, advance tracking, final fitting reminders — all in one pipeline stage view.
Hallmark certificate linked to every piece. PAN/Aadhaar KYC auto-triggered for purchases above ₹2L. PMLA audit trail ready.
Generic CRMs don't understand karat purity, hallmark certificates, bridal advance tracking, or MCX-linked gold-rate volatility. Wendesk's jewellery overlay ships these out of the box — no configuration needed.
A bridal order involves 3-5 store visits, multiple design revisions, advance payments, and a final fitting. Without a structured pipeline, 1-in-4 bridal leads convert elsewhere — usually because a follow-up was missed.
A quote locked at morning rate that ships after a 2% MCX jump erases making-charge margin entirely. Without real-time rate sync linked to every open quote and advance order, your salesfloor is guessing.
BIS mandates a HUID on every hallmarked gold piece since 2021. Paper certificates are lost, forged, or unlinked from inventory. Without digital HUID linkage per piece, exchanges and insurance claims stall.
Customers arrive with old jewellery expecting a fair buy-back rate. Without a live-rate valuation tool (weight × purity × current MCX × deductions), every exchange becomes a negotiation flashpoint.
PMLA requires PAN/Aadhaar for purchases above ₹2L. Manually asking at billing time disrupts the sale. Wendesk pre-collects KYC via WhatsApp before the customer reaches the counter — frictionless compliance.
Jewellery buying is occasion-driven and high-trust. Wendesk tracks the cohort each customer is in — first-time buyer, active gifter, bridal-season shopper, lapsed, reactivated — and personalises every WhatsApp touchpoint accordingly.
6 core objects ship out of the box for jewellery retail. Add more — gold-loan record, insurance policy, custom design order, loyalty scheme — from the admin panel, no code.
Metal type · karat · weight · stone · HUID (BIS hallmark) · design number · MRP · status (available · sold · on-approval · in-repair)
HUID · hallmarking centre · date of assay · purity grade · linked Piece · scanned PDF stored in S3
Customer · set pieces · budget · advance paid · trial dates · design approvals · delivery deadline · assigned sales associate
Piece or customer-brought item · weight · purity · MCX rate at time · appraised value · buy-back offer · insurance estimate
Old piece weight · purity · buy-back rate · new purchase deduction · net-payable · KYC status · GST treatment
Piece · store branch · stock-transfer log · inter-branch approval-on · visibility (all stores · own store only)
HUID mandatory on gold pieces since 2021 · digital linkage to every piece · HUID verification API
PAN/Aadhaar collected via WhatsApp before billing for >₹2L · AML audit trail stored
3% on gold value · 5% on making charges · e-invoice IRN above ₹5 Cr turnover
Consent collected at lead stage · DSR erasure path · data localisation in Mumbai region
Jewellery ships with five pre-built WhatsApp flows — morning gold-rate broadcast, bridal-trial booking, KYC collection before high-value billing, exchange/buy-back valuation, and hallmark certificate sharing.
MCX-linked rate for 22K, 18K, silver, platinum fires every morning to opted-in customers. Segmented by interest tag — investment, gifting, bridal. One-tap to enquire or book.
WA flow captures set preferences, budget, occasion date, party size. Auto-creates Bridal Order object and assigns a sales associate. Sends reminders at T-7 days, T-1 day, and day-of.
Triggered when cart value exceeds ₹2L. WA prompts customer to share PAN photo + Aadhaar (masked). KYC linked to the transaction before billing. No counter friction.
Customer sends old piece photo + weight. AI estimates purity + weight range; store confirms. Live MCX rate applied. Buy-back offer sent in WA — customer replies Accept or Counter.
Post-purchase WA message delivers BIS HUID, hallmark centre, assay date, and scanned certificate PDF — digitally stored against the customer's account for insurance or future exchange.
<b>EN + HI from launch.</b> All flows ship in EN + HI. Marathi · Gujarati · Rajasthani on Pro tier — critical for tier-2 jewellery markets like Jaipur, Surat, and Ahmedabad.
Industry baselines from high-value retail cohorts in the V1 codebase — independent jewellers, bridal-collection houses, multi-store chains. Your numbers may vary; these are the median.
Structured 5-stage bridal pipeline with trial reminders and advance tracking. Up from scattered WhatsApp threads.
from 41% untrackedWhatsApp pre-collection of PAN/Aadhaar before the customer arrives. Removes counter friction for high-value closures.
from 23% at billingLive MCX-rate valuation tool gives a transparent offer before the customer crosses the threshold. Disagreements drop sharply.
from 1-in-3 transactionsSegmented gold-rate WA broadcast to opted-in customers — 18% reply with an enquiry or booking within 2 hours.
from 3% email rateOnce you grant scoped access at mcp.wendesk.com, your agent can interact with your tenant data — gated by the same 3-part permission matcher as the dashboard.
// Claude calling Wendesk via MCP — create a bridal order + book trial POST https://mcp.wendesk.com/mcp Authorization: Bearer eyJ... { "jsonrpc": "2.0", "method": "tools/call", "params": { "name": "industry.jewelry.bridal-orders.create", "arguments": { "customerId": "cust_7rK2mN", "occasionDate": "2026-11-18", "budgetInPaise": 35000000, "setPieces": ["necklace", "earrings", "bangles", "maang-tikka"], "trialDate": "2026-05-17T11:00:00+05:30", "metalPreference": "22K gold" } } } // 200 OK — bridal order created + trial confirmed + WA sent to customer { "bridalOrderId": "brd_xK9m3P", "stage": "trial-booked", "trialConfirmed": true, "waNotified": true, "kycRequired": true, "audit": "via=mcp · client=claude-desktop" }
Multi-store inventory, POS sync, and loyalty programmes — the same stack that powers jewellery chains at scale.
High-AOV fashion brands share the same gifting pipeline, WhatsApp broadcast, and Instagram catalogue flows.
Jewellery brands selling online share the multi-channel inventory, GST e-invoicing, and WhatsApp cart-recovery layer.
Gold retailers, diamond dealers, bridal-collection houses — drop your number or chat on WhatsApp. We respond within 90 minutes in English or Hindi.