A WhatsApp-native business OS for the Indian SMBs that don't run on Silicon Valley assumptions — English & Hindi at launch (more languages coming soon), priced at SMB reality, and made by operators who've shipped to small businesses for the last decade.
Most CRMs assume English-only customers, US-style sales cycles, and Stripe-only payments. None of that matches the reality of running a 12-person sales team, a multi-location salon chain, or a real-estate brokerage in India.
We built Wendesk for the languages, channels, and rules our customers actually live with — first. WhatsApp is the inbox. Hindi is a default, not a setting. ₹99 buys you a working trial, not a sales call.
Every product call traces back to one of these. If a feature breaks any of them, we cut it.
Where SMBs actually do business is WhatsApp — leads, invoices, follow-ups, support. We built the inbox, the AI, and every workflow around that reality. Voice notes, opt-in templates, multilingual replies — all native, none bolted-on.
Your AI knows your CRM, your inbox, your call transcripts, and your invoices — across all seven solutions. Context never breaks between teams or tools. The router that learns your closer's hours is the same one drafting your campaign copy.
₹99 trial, cancel anytime. No per-seat traps. No "contact sales" walls. The same engine a 4-person team uses runs on 4,000-rep fleets — at a price an Indian SMB can actually afford.
English and Hindi at launch — every model fine-tuned on real conversations. Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam, Punjabi follow on the roadmap. No Google-translated CRM fields. No Anglicised support replies.
Started with one product — a WhatsApp inbox + CRM for a real-estate brokerage. 4 founders, 1 customer, 0 funding.
Word-of-mouth in real estate, hospitality, and education. We rewrote the inbox from scratch when WhatsApp Cloud API shipped.
SMBs needed more than chat — a storefront, ad copy in multiple languages, and a single bill at month-end.
Outbound + inbound voice AI in English and Hindi at launch — doesn't sound robotic in either. Trained on 18M+ call transcripts. More Indic languages on the roadmap.
External attestations under engagement — SOC 2 Type II + ISO 27001 planned 2026 H2. Multi-region hosting on AWS Mumbai (ap-south-1). AES-256-GCM encryption with AWS KMS-managed Customer Managed Keys; TLS 1.3 in transit. Shipped the WhatsApp Brain — every workflow, one chat.
Our team has shipped products at Razorpay, Freshworks, Zomato, Meesho, Google, and Swiggy — and run small businesses themselves.
Ex-Razorpay (PM, Capital). Built fintech rails for SMB lending — now applying that thinking to subscription billing across 31 industries.
Ex-Freshworks (Engg lead, Freshchat). Shipped multilingual NLP at scale — now leading the 10-language voice + chat stack.
Ex-Meesho (Head of SMB GTM). Took monthly active sellers from 0 → 1.4M — runs every customer call himself for the first 30 days.
Ex-Google Languages. Builds the multilingual AI powering Wendesk — including the speech models behind the voice agent.
Founder-funded through launch. Seed round opening 2026 H1 — talking to operator-led India SaaS funds and angel investors who've built and sold to Indian SMBs. Investor list will be published once the round closes.
